Born to Sell: The Story of Our Founder, A.J. Richard

With sound judgment for business and love for the company, our founder, Alfred J. Richard (A.J.) (1909-2004), lead the charge in developing P.C. Richard & Son into what it is today. We continue to cherish and implement his key values of Honesty, Integrity, and Reliability that have become such an important part of our past, present, and future.

A.J. was born on October 11, 1909, the same year that his father, Pieter Christian Richard, opened a hardware store in Bensonhurst. It’s often said that A.J. was “born to sell” as he’s always had such a deep passion for customer service. At the age of four, he was already spending time with his dad in the store. “By the time I was seven, I was waiting on customers … Read more...