Sony Demo Day Sunday, December 21, 2013


Have you been curious about the latest technology from Sony? Sony reps will be holding an in-store 4K and soundbar demo day this Sunday, December 21, 2013, between 11am-5pm at our Atlantic Avenue, Raritan, Yonkers and Chelsea superstores. Stop down and learn more about  the highest resolution television experience possible and marvel in true surround sound.

While you are there you will  have a chance to win movie tickets just for experiencing Sony products during your visit. And that’s not all… don’t forget to take a “Selfie” next to a Sony product while you are there for a chance to win a trip to the 2014 FIFA World Cup in Brazil from Sony! (Learn more about this sweepstakes here.) You don’t want to miss this demo day!

Hope to see you there! Check all store locations here.


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Sony Event This Week at P.C. Richard and Son


It’s the perfect week to start your holiday shopping with the Sony event going on now at P.C. Richard and Son! We’re celebrating all that Sony has to offer this week with amazing deals on Sony TVs, laptops, cameras, speakers, and much more.  Work, play, or create – Sony offers an array of products that are great for the office, home, or hobby. 

This week, save up to $1500 on select Sony 4K Ultra HDTVs and experience a picture as real as life itself! Plus, purchase any 55”/65” Sony 4K Ultra HDTV and save $200 on a Sony 4K Ultra HD Media Player, which allows you to watch select movies in 4K.  Don’t forget to also check out their first curved LED TV that features a similar curve to that of a movie theater screen, allowing you to experience home theater like never before.

 Also during this week-long event save on 3D Ready LED HDTVs, and instantly save $300 on a Sony 7.1 Channel Surround Sound Bar  when purchased with any Sony TV 55” or larger.

Not looking for a TV right now? Be sure to check out their state-of-the-art cameras, tablets, and computers; many of which feature Sony PlayMemories… a whole new way of having fun with photos and videos. The PlayMemories series lets you easily organize your photos and videos and instantly share them anywhere on all your favorite digital devices. See your local P.C. Richard & Son sales associate for details! Hurry in and save big on select Sony notebooks, tablets, home audio, cameras and more! For more details check out our weekly circular or stop into one of your local P.C. Richard and Son stores to see all the savings on Sony products. See you there!


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What You Need To Know About 4K Ultra HD


Just when you figured out the differences between LCD, LED, plasma, and 3D, here comes something new to learn, 4K Ultra HD. This new technology is the talk of the town right now and for good reason. If you have been a little curious about all the hype surrounding 4K read on and let us know what you think about 4K Ultra HD.

What exactly is 4K?

4K Ultra HD, 4K’s official consumer label, refers to horizontal resolution instead of vertical, which are all on the order of 4,000 pixels. 4K screens deliver an 8 mega pixel image from Hi-res cameras. Full HDTVs offer an image around 2 megapixels.  Having so many pixels of detail, 4096 x 2160 Pixels, will increase the draw distance in 4K display giving it more depth than 2K.

A little history . . .

4K resolution started in Hollywood. In March 2002 the big film studios got together to form the Digital Cinema Initiative (DCI) to establish a standard architecture for digital cinema systems.

Part of DCI’s work was to establish standards that cinemas should meet in converting to digital. Within these standards was the stipulation that the projectors installed must deliver a 2K or 4K resolution.

Sony, the only member of the DCI with experience in hardware and filmmaking, focused their energy on producing 4K projectors, with the first 4K projector being installed in a cinema in 2006. 

The DCI initiative has been very effective, there are more than 20,000 4K projectors globally, with 40% of all US commercial screens now using 4K digital projectors. This growth rate is only increasing and 4K is here to stay in the cinema world.

Why should you consider a 4K Ultra HD TV for yourself?

  • With an already high number, and growing quickly, of 4K-capable cinemas more and more films are being converted into 4K digital masters. It’s not just films that are being converted, more and more television shows are being shot in 4k as well.
  • 4K is much closer to at home cinema feel than 2k. It is the only way you can see almost exactly what the people who created the film wanted you to see, which makes it irresistible to serious film fans.
  • Detail. 4K delivers detail that 2k and Full HD can’t touch. 4K resolution is in a completely different league to 1080p (Full HD) or 2k, having 4096 x 2160 pixels to work with lets displays reproduce subtle details and even texture. So many pixels of detail increases the draw distance of pictures and the images appear 3D to the viewer when they are not.
  • 4K TVs include a format called xvYcc, which allows them to show a wider range of colors than current TVs.
  • Fantastic for sporting events. 4K Ultra HD allows you to zoom in much closer to the action, without losing so much clarity. Great for the viewer at home and for the referees making key calls during game time.
  • Not as expensive as you think Sony’s 55” and 65” Class 4k Ultra HD 3D Ready LED TV’s are mainstreamed sized screens at modest prices.


Bottom line is this technology will make you smile simply because it is so impressive. The picture is beyond fantastic compared to anything we have now. The colors will amaze you and you will see detail and texture on images that you have never seen before. 4K Ultra HD is awesome. If you don’t believe so just stop into one of our P.C. Richard & Son superstores and view it with your own eyes; you may want to bring some popcorn.



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