Sony Demo Day Sunday, December 21, 2013


Have you been curious about the latest technology from Sony? Sony reps will be holding an in-store 4K and soundbar demo day this Sunday, December 21, 2013, between 11am-5pm at our Atlantic Avenue, Raritan, Yonkers and Chelsea superstores. Stop down and learn more about  the highest resolution television experience possible and marvel in true surround sound.

While you are there you will  have a chance to win movie tickets just for experiencing Sony products during your visit. And that’s not all… don’t forget to take a “Selfie” next to a Sony product while you are there for a chance to win a trip to the 2014 FIFA World Cup in Brazil from Sony! (Learn more about this sweepstakes here.) You don’t want to miss this demo day!

Hope to see you there! Check all store locations here.


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What You Need To Know About 4K Ultra HD


Just when you figured out the differences between LCD, LED, plasma, and 3D, here comes something new to learn, 4K Ultra HD. This new technology is the talk of the town right now and for good reason. If you have been a little curious about all the hype surrounding 4K read on and let us know what you think about 4K Ultra HD.

What exactly is 4K?

4K Ultra HD, 4K’s official consumer label, refers to horizontal resolution instead of vertical, which are all on the order of 4,000 pixels. 4K screens deliver an 8 mega pixel image from Hi-res cameras. Full HDTVs offer an image around 2 megapixels.  Having so many pixels of detail, 4096 x 2160 Pixels, will increase the draw distance in 4K display giving it more depth than 2K.

A little history . . .

4K resolution started in Hollywood. In March 2002 the big film studios got together to form the Digital Cinema Initiative (DCI) to establish a standard architecture for digital cinema systems.

Part of DCI’s work was to establish standards that cinemas should meet in converting to digital. Within these standards was the stipulation that the projectors installed must deliver a 2K or 4K resolution.

Sony, the only member of the DCI with experience in hardware and filmmaking, focused their energy on producing 4K projectors, with the first 4K projector being installed in a cinema in 2006. 

The DCI initiative has been very effective, there are more than 20,000 4K projectors globally, with 40% of all US commercial screens now using 4K digital projectors. This growth rate is only increasing and 4K is here to stay in the cinema world.

Why should you consider a 4K Ultra HD TV for yourself?

  • With an already high number, and growing quickly, of 4K-capable cinemas more and more films are being converted into 4K digital masters. It’s not just films that are being converted, more and more television shows are being shot in 4k as well.
  • 4K is much closer to at home cinema feel than 2k. It is the only way you can see almost exactly what the people who created the film wanted you to see, which makes it irresistible to serious film fans.
  • Detail. 4K delivers detail that 2k and Full HD can’t touch. 4K resolution is in a completely different league to 1080p (Full HD) or 2k, having 4096 x 2160 pixels to work with lets displays reproduce subtle details and even texture. So many pixels of detail increases the draw distance of pictures and the images appear 3D to the viewer when they are not.
  • 4K TVs include a format called xvYcc, which allows them to show a wider range of colors than current TVs.
  • Fantastic for sporting events. 4K Ultra HD allows you to zoom in much closer to the action, without losing so much clarity. Great for the viewer at home and for the referees making key calls during game time.
  • Not as expensive as you think Sony’s 55” and 65” Class 4k Ultra HD 3D Ready LED TV’s are mainstreamed sized screens at modest prices.


Bottom line is this technology will make you smile simply because it is so impressive. The picture is beyond fantastic compared to anything we have now. The colors will amaze you and you will see detail and texture on images that you have never seen before. 4K Ultra HD is awesome. If you don’t believe so just stop into one of our P.C. Richard & Son superstores and view it with your own eyes; you may want to bring some popcorn.



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5 Points to keep in Mind When Shopping For a TV

With so many different options in television viewing, it’s hard to choose what is best for you. There are 5 points you should keep in mind when shopping for a TV to help make the decision making process easier.



The most important thing to consider when shopping for the right TV is your budget; how much you are willing to spend will determine how many choices you actually have. Before you enter a store it’s good to have this budget in mind. If your budget is from $100-$250 your selection and screen sizes choose from will be smaller. You will also be limited to LCD and LED panels; but that’s not a bad thing! LCD and LED are the most popular TV panels out there. If you increase your budget to $500,  you also increase the screen sizes in your selection. You’ll not only be deciding between LCD and LED panels anymore, but plasma as well. Increase your budget to $1000 and you will have a much larger selection and choices, including  60” + screens and 3D ready options. The larger the budget, the larger the selection.

Screen Size

When deciding on screen size, consider the viewing distance, picture quality, and of course your budget. Viewing distance is the distance between your television and where you and your guests would normally sit when watching TV. Televisions today offer a much better picture quality than older models, which means you will want to sit a little closer, but not so close that you start noticing pixels on the screen! An easy way to figure out the right screen size is to take the viewing distance by inches, and divide that by 3 and that will give you the minimum screen size; take the viewing distance and divide it by 1.5 and you will get your maximum screen size.

Example: If you want your TV 12 feet (144 inches) from your couch,  your minimum screen size would be 48” (144 divided by 3) and the maximum screen size would be 96” (144 divided by 1.5)

48” to 96” is a fairly big range, but this is where your budget comes in. Larger screens will obviously cost more money and may not be what you need; with a little thought you can select a TV within your budget and size requirements. The next thing you will need to consider is picture quality.

Picture Quality & Screen Resolution

Screen resolution is the main reason high-definition TV pictures look so much sharper and clearer than regular TV. Resolution is measured in pixels; the more pixels, the higher the resolution. Today’s HDTVs offer one to two million pixels; that’s about six times more than the old-fashioned models, which had around 300,000 pixels. All those additional pixels mean a big leap in picture quality from then to now.

When understanding TV screen resolution you might ask: what  does 1080p mean? TV technology has advanced, and progressive scanning was established. This is what the “p” in 1080p stands for, as opposed to 1080i, where the “i” stands for interlacing. A TV that’s 1080p doesn’t display a picture using odd and even lines, but rather the entire image is seen at once, similar to movie films. The 1080 refers to the resolution of the TV set. While the old television sets used to display 576 horizon lines, the new digital HDTV sets boast 720 or 1080 lines that make up the image displayed, which gives a higher resolution. You will find the picture to be sharper and clearer.

TV Type:

There are many different types of display you could choose from, knowing the differences between them helps to make the decision process easier. You may have heard terms LCDLEDPlasma, OLED, 4K, and Laser Display, but what does it mean? Check out the chart below for the breakdown of these various types of TV display.



TV Features

  • 3D – most buyers are still shopping 2D TV. You may not be sold on 3D either, but chances are you may look at some 3D televisions anyway. If you decide to purchase a TV that supports 3D, your next question will be; “What is passive or active 3D?”
    • Passive 3D is similar to what you would experience in a movie theater. Two images are displayed simultaneously on the screen, while polarized glasses filter the correct image to each eye, producing a 3D effect. This approach produces a brighter overall picture and better odd-angle viewing than active 3D.
    • Active 3D glasses use battery-powered LCD lenses to block each eye in sync with a TV that alternates showing right- and left-eye images, creating a 3D effect. Since each eye sees a full-resolution 1080p frame, active 3D has a higher resolution than passive 3D.
  • Full-array with local dimming – Improves picture quality with much better black levels and a more uniform picture across the LCD panel. While the cost of the TV may increase, the improved picture quality is worth the price.
  • Edge-lit with local dimming – A thinner and lighter TV build, with the benefits of local dimming. Results in darker black levels when compared to edge-lit without local dimming.
  • Smart TVs have one or more of the following features:
    • Video Playback
    • Apps & Games
    • PVR/DVR Functionality
    • Gesture & Voice Control
    • Social Networking
    • Web Browsing
    • Smartphone Connectivity

I hope this post has helped to answer some question about television sets today. Remember to set a budget, think about where the TV will be displayed, and what expectations you may have for your new TV before you begin to shop. At P.C. Richard & Son, we have the largest display and selection of TVs. Find your perfect match today!


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