What You Need To Know About 4K Ultra HD


Just when you figured out the differences between LCD, LED, plasma, and 3D, here comes something new to learn, 4K Ultra HD. This new technology is the talk of the town right now and for good reason. If you have been a little curious about all the hype surrounding 4K read on and let us know what you think about 4K Ultra HD.

What exactly is 4K?

4K Ultra HD, 4K’s official consumer label, refers to horizontal resolution instead of vertical, which are all on the order of 4,000 pixels. 4K screens deliver an 8 mega pixel image from Hi-res cameras. Full HDTVs offer an image around 2 megapixels.  Having so many pixels of detail, 4096 x 2160 Pixels, will increase the draw distance in 4K display giving it more depth than 2K.

A little history . . .

4K resolution started in Hollywood. In March 2002 the big film studios got together to form the Digital Cinema Initiative (DCI) to establish a standard architecture for digital cinema systems.

Part of DCI’s work was to establish standards that cinemas should meet in converting to digital. Within these standards was the stipulation that the projectors installed must deliver a 2K or 4K resolution.

Sony, the only member of the DCI with experience in hardware and filmmaking, focused their energy on producing 4K projectors, with the first 4K projector being installed in a cinema in 2006. 

The DCI initiative has been very effective, there are more than 20,000 4K projectors globally, with 40% of all US commercial screens now using 4K digital projectors. This growth rate is only increasing and 4K is here to stay in the cinema world.

Why should you consider a 4K Ultra HD TV for yourself?

  • With an already high number, and growing quickly, of 4K-capable cinemas more and more films are being converted into 4K digital masters. It’s not just films that are being converted, more and more television shows are being shot in 4k as well.
  • 4K is much closer to at home cinema feel than 2k. It is the only way you can see almost exactly what the people who created the film wanted you to see, which makes it irresistible to serious film fans.
  • Detail. 4K delivers detail that 2k and Full HD can’t touch. 4K resolution is in a completely different league to 1080p (Full HD) or 2k, having 4096 x 2160 pixels to work with lets displays reproduce subtle details and even texture. So many pixels of detail increases the draw distance of pictures and the images appear 3D to the viewer when they are not.
  • 4K TVs include a format called xvYcc, which allows them to show a wider range of colors than current TVs.
  • Fantastic for sporting events. 4K Ultra HD allows you to zoom in much closer to the action, without losing so much clarity. Great for the viewer at home and for the referees making key calls during game time.
  • Not as expensive as you think Sony’s 55” and 65” Class 4k Ultra HD 3D Ready LED TV’s are mainstreamed sized screens at modest prices.


Bottom line is this technology will make you smile simply because it is so impressive. The picture is beyond fantastic compared to anything we have now. The colors will amaze you and you will see detail and texture on images that you have never seen before. 4K Ultra HD is awesome. If you don’t believe so just stop into one of our P.C. Richard & Son superstores and view it with your own eyes; you may want to bring some popcorn.



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Sweepstakes of the Century May Giveaway: Win a Trip to the Men’s College World Series or the Lacrosse Championship from LG

We’re continuing our celebration of 100 years of P.C. Richard & Son by offering a sweepstakes every month this year. This month, enter to win 1 of 2 trips for 4 to the Men’s College World Series in Omaha or 1 of 3 trips for 2 to the NCAA Lacrosse Championship from LG.

Men’s College World Series: Enter by May 31, 2010

This trip is from June 27, 2010 to July 1, 2010 and includes:

  • Round trip airfare to Omaha, NE
  • 4 nights hotel accommodations
  • An allowance for a full-size rental car for the length of your trip
  • 4 tickets to the Henry Doorly Zoo
  • 4 tickets to the NCAA® 2010 Men’s College World Series
  • $250 spending money

The approximate retail value of this trip is $6,500.

NCAA Lacrosse Championship: Enter by May 18, 2010

You can also enter to win 1 of 3 trips for 2 to the  NCAA® Lacrosse Championship from LG. This trip is from May 29, 2010 to June 1, 2010 and includes:

  1. Roundtrip train tickets to Baltimore, MD
  2. 3 nights hotel accomodations
  3. 2 tickets to the 2010 NCAA® Men’s Lacrosse Championship

The approximate retail value of this trip is $4,350.

How to Enter

These contests are open to New York, New Jersey, Connecticut and Pennsylvania residents over the age of 18. Entering is simple and there’s no purchase necessary. To enter, stop into your nearest P.C. Richard & Son store during business hours and locate the promotional displays at Point of Sale terminals throughout the store and/or ask a P.C. Richard & Son employee to assist you in entering the sweepstakes during normal store hours. At the counter, there will be a computer where you can access the electronic entry form and follow the directions to complete it.

Only one entry per person will be accepted per trip, no matter how many times you enter. For more details and further rules, check out the sweepstakes page for the Men’s College World Series or the Lacrosse Championship. Good luck!


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Celebrate the Season with Spring Colors!

With the spring holidays upon us (like Mother’s Day!) and the winter months behind, why not treat a loved one to a bright gift that’ll lighten their mood? Brighten up and celebrate the season with some of the unique color options we have available. Here are some of our favorite products that come in a wide range of colors. Click to view their product pages!

Digital Cameras


Computers and Computer Accessories

Video Games and Portable Media


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